Convert More Leads Using This Method

Believe it or not, people are still preferring email marketing over social media marketing. While it may seem that people are spending more time on social media, much of it is mindless scrolling. How many times do people miss half your message on Facebook because they are skimming your post and not really reading it in its entirety? When you use email marketing to reach your audience, they will receive a personalized notification of your communication. You take the risk of your message getting lost in the feed if you only use social media marketing.

Here are some statistics from major marketing brands comparing email marketing to social media marketing.

“In 2015, for every 1 dollar spent on email marketing, there was a return of 44 dollars and 25 cents for businesses. 91% of us check our emails every single day. 66% of us have made a purchase based on an email that we received this month. In 2015, there was a 10% increase in the amount consumers were spending in relationship to email marketing. Customers who buy from us via email, are likely to spend more than 138% than those who are introduced to us via social media. 74% of us say that we prefer email marketing versus any other type of direct promotion.”-- Chalene Johnson from her Marketing Impact Academy

“Facebook is an important marketing tool for your business, but when you’re looking for the most direct way to reach and interact with your audience, it’s best to turn to email.

Why? According to Forrester, people are twice as likely to sign up for your email list as they are to interact with you on Facebook.” --Constant Contact

"61 percent of consumers enjoy receiving promotional emails weekly. 38 percent would like emails to come even more frequently.

Keep this in mind the next time you’re fretting that customers will get turned off by sending emails too often." --Constant Contact

While I am not saying to completely abandon your social media marketing campaign, I am saying to have a strategy to use it to drive people to your website and to subscribe to your email list. You should have a flow to attract customers, get them to subscribe, get them to trust you then get them to buy. Social media and email marketing will be the best way to build trust and be seen by your potential customers.

I suggest reverse engineering a plan to where you want customers to end up then ask, “what is the step they take before they arrive here?” Keep doing that until you get to the start. Then start that campaign!

If you do online coaching then you probably want people to end up buying your course and be a loyal follower. Well, how do you do that? You use social media posts and email campaigns to slowly reveal who you are and what you stand for. Most influencers use social media to grab someone’s attention then use a call to action for fans to follow, like or subscribe to their social media platform. Over time, these influencers will put out valuable content on their social media platform with a call to action for fans to subscribe to their email list. Then they will trickle out emails with more insider valuable content with a call to action to buy. See how that works? Add value, have a call to action and repeat.

Stay tuned for our 4 week Master Course on how to do just that. We will show you how we use resources like Constant Contact and Wix to build our email list once we snag fans from Facebook, YouTube, and Instagram.