Guarantee Your Sales On Instagram

Get your followers to fill their shopping cart.

Are you helping your Instagram followers shop easier with the features rolled out earlier this year? The Instagram checkout feature makes it easy for your followers to purchase your products directly from the Instagram app without ever needing to leave the app. Don’t worry! You still have an opportunity to capture their email.

If you are interested in selling your products on Instagram, follow these steps to start tagging your products and making sales. This will not only help you increase sales but it will also help you increase engagement and brand awareness.

1. Make sure you have an Instagram business account that meets Instagram’s requirements. Requirements include that your business is located in one of their approved countries and you must comply with the merchant agreement and commerce policy. Your Facebook business page that you will link to your Instagram account must not have any age or country restrictions.

2. Your Facebook business page must contain your product catalog to link to your Instagram business account. You can do that by adding a Shop section on your Facebook business page. If you use an e-commerce website like Shopify, you can connect Shopify to your Facebook page to retrieve your product catalog a lot easier.

3. Once everything is set up and connected, Instagram will want to review your account before approving for you to sell. This is a perfect time for you to start structuring your product launch campaign. Be sure to check out our online course Confidence In Content Creation to efficiently create effective marketing content.

4. When you are approved, you can start tagging products! Use your content plan you created in step 3 to start marketing your products. It is simple to tag your products. The option is under the Tag People option when you are creating a post for the feed. If you are posting to your stories, use the Countdown Sticker to set some urgency on the sale you may have on a specific product. The Product Sticker will allow you to tag your product in your stories. Since your Facebook is linked to your Instagram account, you can easily share the post directly to your Facebook page too!

There are some things to keep in mind when setting up your product catalog. The name you use for your product in your catalog will be the exact words that show up on Instagram so choose wisely.

Because Instagram is known for being aesthetically appealing, make sure to use Instagram’s features like carousel to create a lookbook of seasonal products or products within a package. Check that when you tag links, they go to the correct products. This will reduce errors in your customer receiving the wrong item. Let’s make sure to keep our customers happy!

Mix things up by also posting videos with your products in them. If it is a product that needs a demonstration, post that! People will appreciate you showing them how to use your products and those that don’t have it yet will want to buy it.

Have fun with your Instagram feed by showing the behind the scenes of your business and not just posting about your products. People buy a story. They buy you. Make it personal by sharing your story and passion for why you love running your business. If you have key employees, spotlight them as well. Not only will it make them feel appreciated, but it also grabs the attention of their followers.

More exciting news! You don’t need to have 10,000 followers to use the product tagging features! However, we still want to increase our followers so make sure you are using relevant hashtags to make your products searchable.

With the holidays around the corner, you will want to get started right away on setting up your product catalog and linking it to Instagram. Don’t miss the opportunity to increase sales this holiday season.

Be sure to download our free Content Creation Flow Checklist to create content for multiple platforms in less time. If you are going to take the time to create content for Instagram, then you will want to be able to repurpose what you can on other social media platforms.